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Franchise FAQ According to Forester Research, 50% of Seniors are considering hanging their financial advisor. Since 2000, The Senior Financial Center® has created and perfected a business model that will give you a distinct and significant advantage to build a thriving business and increase your profits! The Senior Financial Center® specializes in helping Seniors and Retirees continue to grow their assets (while at the same time) taking the right amount of distribution. The Senior Financial Center model is based on a list of "truths" that define: 1) the target market, 2) the processes that help seniors most effectively, and 3) the training, coaching and business development necessary to jump in front of the market trends. With that in mind, here are some of truths about The Senior Financial Center®: Question: Why focus on seniors/retirees? Answer: Seniors are the fastest growing population, the group that owns the vast majority of America's assets and the group that needs the most help and advice. Seniors are the most underserviced and neglected demographic in America. A Senior Financial Center franchisee stands to profit tremendously if he/she realizes the opportunity at hand and acts on this moment in history. Question: What is the greatest opportunity for advisors working with seniors? Answer: The opportunity is tremendous but it is only available to advisors who understand trends, demographics and the value of building a business based on excellent client service, a strong sense of moral obligation and total transparency. Question: Do seniors have financial problems that are particular to them? Answer: Yes. Seniors and retirees need very specialized advice that they're not getting from most advisors. They include: correct balance between risk and safety, accumulation and distribution, products and advice. These needs are best met with a proven business model, which includes all the necessary strategies, tactics and tools. Everybody is different, therefore each case is different. However, in order to see consistent success, you need repeatable processes. The Senior Financial Center® gives you just that--consistent success via repeatable, proven processes. Question: What are the biggest problems in senior financial security? Answer: Seniors don't know there are so many other ways to plan for their financial security. They typically accept what their bank or insurance firm tells them, not realizing the many other highly effective solutions available to them. Simply, they don't know about the specialists who are available to them. Question: How does The Senior Financial Center® serve seniors better than, say, a large investment firm? Answer: Investment firms make money by gathering and accumulating assets. They profit from the money gathered during the accumulation phase. The more a client amasses, the more the investment firm does, as well. But they lose money during distribution, so they choose never get to the distribution phase. Seniors, on the other hand, are quickly passing out of the accumulation phase and directly into distribution. Bottom line, there is a serious breakdown between financial firms and seniors. The Senior Financial Center® helps seniors and retirees protect their assets and distribute income using age-appropriate financial models that are tailored to each individualsindividual's needs and wants. Investment firms realize that the money is in accumulating assets, not distributing them. For investment firms, there is simply no case for the distribution of assets. Question: How did The Senior Financial Center® get started? Answer: In 2000, the President of The Senior Financial Center®, Bob Sagar recognized a void--the gap between accumulation and distribution with regards to seniors. He recognized that large firms were under-serving their senior clients and set out to create a business that specialized in helping seniors make the transition from accumulation to distribution. More so, it was important that the transition was executed in a way that was right for the senior. That simple ethical decision was the start. As seniors have discovered The Senior Financial Center® difference and experience, they have flocked to us. As a result, The Senior Financial Center® has developed and prospered ever since. Bottom line: we represent a proven formula for building a successful financial business. And it's being offered to you. Question: How many other franchise opportunities exist in the financial industry and who is the competition? Answer: The financial services industry is filled with licenses. Advisors are lured into thinking that the next hot product will give them the big success they've been looking for. It won't because a license isn't a business; a product isn't a business. The only thing that could possibly work is a comprehensive model, complete with strategies, tools, processes, training, coaching, marketing and credibility. Our direct competition is very limited. There are a few other franchises that exist; however, we're the first franchise in the financial services industry in the senior market. We feel a sense of great pride and deep moral responsibility to the market. Question: Does The Senior Financial Center® franchise include on-going training and coaching? Answer: Yes! We're very strong in this area. We've mastered the foundation of nurturing our relationships with both our clients and franchisees. We believe in "high touch, high quality" relationships. Everything you need to learn is included--training, support, case design, office layoutpractice management and, marketing. We impart everything to our franchisees on a continuing basis. Question: What do I get with my initial one-time investment? Answer: You can expect an increase in both the velocity and the altitude of your success. When you purchase a Senior Financial Center® franchise, you're getting a entire business, tested and proven. In a way, it's like getting a mentor who is a business-development expert that comes complete with the perfect business for the senior market. Question: Does that include help with marketing and/or advertising? Answer: Absolutely. We've developed (and will continue to develop over time) marketing and advertising programs to drive brand presence and build public awareness. As a franchise owner, you are the primary benefactor. In addition, you'll also get a professionally developed press release announcing that you've been accepted onto the team. This press release will be submitted to your local newspaper or publication so that you begin immediately begin establishing credibility in your area. In addition, you will gain access to The Senior Financial Center® bank of letters, ads, seminar invitations, presentations and articles that you can put to use immediately. You'll also have access to The Senior Financial Center® intense training and personal coaching in marketing. Question: Why purchase a franchise? Answer: A franchise is a complete business. A Senior Financial Center® franchise comes complete with everything you could possibly want or need to succeed. When you buy a Senior Financial Center® franchise, you're in business for yourself, but not by yourself. This proven franchise system positions you way ahead of the competition by associating you with a powerful brand. Why go at it alone when you can have the industry's leading senior experts behind you?How profoundly different than most traditional businesses! With a traditional business, you're forced to be competitive so that you maintain your edge on your competitors. With a franchise, the spirit and energy of business is the complete opposite. As the franchisor, we're 110% invested in your success and we will impart all of our knowledge and guidance onto you, our franchisee. When you succeed, we succeed. As we continue to travel further along into the 21st century, we face a new business reality. The franchise concept is a perfect example of that. Simply said, franchising is a better way to do business. According to the U.S. Department of Commerce, 90% of franchise businesses are still operating after 10 years, whereas 82% of independent businesses have failed. Question: What makes The Senior Financial Center® different and better? Answer: The biggest difference is in the completeness and thoroughness of the business opportunity. Not just brand, business models, processes, but vastly more:
Want more? When we asked financial professionals what they wanted more than anything else, they didn't say products. They didn't say contests. They didn't say leads. They said, "Competitive advantage, sustainable growth, and tools and processes that produce results." They said they wanted help building a viable business, complete with systems and processes. They said they wanted help building a business that they could actually sell in the future. They said they wanted training and coaching in how to build their own enterprise! Is that you? If yes, then let's talk. Seriously, let's talk. Call 1-800-618-1825 to find out how The Senior Financial Center® can help you right now. |
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© 2000 - 2010 The Senior Financial Center, Inc.® | All Rights Reserved | 1-800-618-1825 | info@seniorfinancialcenter.com | Design & Hosting by 8thPlanet.com. | |
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