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Growing Market The largest wealth shift in the history of the US has begun. During the past 40 years, the baby boomer generation has accumulated more capital and assets than any past generations and its members are now reaching retirement in droves. Current retirees and seniors will dramatically alter the way in which investment planners observe wealth preservation and distribution, as they are projected to transfer more than 40 trillion to the US economy by 2052. The Senior Financial Center® franchisees benefit from our proven marketing strategies to reach this asset rich growing market segment. The SFC franchisee will be growing their business in a every increasing market place as the baby boomer generation continues to age. This baby boomer generation is rapidly reaching retirement age and it is expected by 2030 seniors will represent 20% of the US population. We need to follow the baby boomer trend as there are currently 78 million people ages 42-62 that will need SFC's services in the near future. We target those with a net worth ranging $500,000 - 3 million. We believe that SFC will be able to meet this growing market's needs by training our franchisee to offer a variety of wealth preservation methods that have been proven to be low-risk and provide long-term financial stability. |
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